Top 5 Beauty Retail Apps on Android in Poland - Q2 2024

The second quarter of 2024 saw notable trends in the performance of the top beauty retail apps on the Android platform in Poland. Here’s a closer look at how these apps fared in terms of downloads, revenue, and weekly active users, based on data from Sensor Tower.

Sephora - Make-up, Beauty experienced a consistent decline in downloads, starting from around 26K in early April to approximately 10K by the end of June. Weekly active users showed a slight fluctuation, beginning at 19K and closing the quarter at 24K.

Notino: perfumes and cosmetics had a varied download trend, peaking at 10K in mid-April and dropping to 3.7K by the end of June. The weekly active users started at around 34K, dipped to 21K in late May, and then slightly rebounded to 27K by the quarter's end.

Douglas – Parfüm & Kosmetik saw a modest download trend, with figures ranging from 2.6K to 3.7K throughout the quarter. The weekly active users fluctuated mildly, starting at 19K and ending at almost 16K.

flaconi had relatively low download numbers, peaking at 459 in early April and closing the quarter at 190. Weekly active users remained stable, starting at 4.7K and ending around 4.8K.

Poprzednia wersja - Sephora showed a decline in downloads, starting from 531 in early April and dropping to zero by late April. Weekly active users showed some fluctuation, beginning at around 10.8K and ending at 9.6K by the end of June.

For more detailed insights and data, visit Sensor Tower.